Hollywood divas and pop stars don't skimp on tips like "how to look beautiful and attractive." Surprisingly, real gurus in these matters, such as famous designers, rarely give such advice. However, the legendary Italian designer Giorgio Armani decided to break the tradition and announced 21 rules for achieving style, respect and success in every detail.

1. A cheap pair of shoes is a false economy

Never skimp on essentials - this is the foundation of your wardrobe.

2. Balance between work and life is the key to success for every man. I have sacrificed my life for work, and if I could start over, I would do it differently.

3. Black and dark blue are very subtle colors. If you stick to this color scheme, feel free to experiment with shapes and fabrics.

4. Don't pay too much attention to your clothes. The most stylish men look like they put in the least amount of effort. After all, fashion is a way of self-expression, I don't think it can be called a disaster from a fashion point of view if an item of clothing feels at the same time.

5. You develop muscles in unusual places through vigorous exercise. In this case, you should consider customizing your dress to order. I recently started wearing Chelsea players - these guys are very well built.

6. People say I look 20 years younger than I am and what's the secret? 

This is partly a question of genes. My mother died at the age of 90, but she looked 65. I hope it will be the same. But it's also a matter of self-control: don't sleep late, don't drink too much, don't smoke. Learn to understand and control yourself.

7. It's not always possible to get what you want, Mick Jagger sang. Yes, I wanted to be tall and have an interesting nose. Be content with what you have and try to make the most of it. Don't waste your life trying to change the things you can't change and don't dwell on them.

8. Male sexuality is a matter of confidence. This is as much a state of mind as a state of body.

9. I didn't think about my physical condition until I was 50, then a friend told me I should be more active. Now I work out in the gym for an hour every day. Exercise improves mood and keeps you in shape. They help you focus on your own skin and feel comfortable.

It is true that the prescriptions are aimed at a male audience

 but in today's feminized world, many of them are also appropriate for women.

10. Some men's styles are appropriate at any time. To me, Cary Grant is still such an icon - he managed to dress well even when he ran away from the plane in the field. My friend George Clooney also has this quality - he looks effortlessly good no matter what he wears. I'm so glad you chose the things I prepared.

11. A jacket is the foundation of a man's wardrobe. When you buy it, make sure that it is well sewn, fits well and you feel comfortable and confident in it. Put on a nice jacket and the rest will follow.

12. Dressing well gives you confidence and improves your performance. I got a call from a friend of mine who bought the rugby team he seeded when I was a kid. Things were going badly for them. He asked me to wear them and I agreed. That friend was Russell Crowe, and now the Australian rugby team is winning again.

13. A reputation is like a handle. People complain that I'm inferior and if I do something different. Better to let them guess.

14. You know more than you think, and you can do more than you know. When my colleague died in 1985, some thought I would close the firm. Instead, I learned to do the work. Never underestimate your inner abilities.

15. Hollywood Black Tie - A universal uniform for any night out - black suit, white shirt and black tie. It's a saying, but it's true - everyone wears a black tie.

16. Choose fabrics in neutral colors, with a more reflective design - they will last longer (in terms of fashion).

17. Today, more and more often it is accessories that define a person's appearance, so do not skimp on good shoes, belts, bags, ties and so on, and you can invent more and more new clothes. Keep in mind what colors to wear and buy accordingly, but remember that you can wear gray or black or brown. Your watch is one of your major purchases, it can say a lot about you. I wear my own copy of Borgo 21, they are very expensive for me.

18. A well-chosen scent can be a surprising feature. It's the first thing people hear when they walk into a room, and the last thing they hear when they leave.

19. You must have the courage to stand up for your own beliefs. When I started experimenting with deconstruction in fashion, I went on all dominant ideas and methods. But I wanted to create clothes where you look good and feel comfortable at the same time. My thoughts finally caught up. Now men are demanding that tailored clothing be comfortable.

20. I'm glad that men today are interested in looking good again. The Left era was not very good for me. I'm convinced that compassion is the key to a timeless look - that doesn't age or age you. I attribute my success to my commitment to this philosophy. For me, style is more important than passing trends.

21. No matter how hard I try, I can't convince Sam Jackson to appear without a hat!

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